Sara Heitlinger

What is it that moves us?

Franc Purg and Sara Heitlinger

Sound installation, 10 minutes, looping, London, 2008

What is it that moves us? uses repetition and symmetry to create a sense of uncanny.

For many years during its construction phase, the Olympic site was made practically inaccessible to the London public by a blue wall. At strategic points, the hoardings presented images of the projected site in 2012: a beautiful village with happy families, athletes, and plenty of nature. But each day the wall was painted the exacted same shade of blue in order to remove any graffiti that challenges this ideal. What did the authorities fear? Was it an accident that these images use the visual language of totalitarian propaganda? Throughout history, the base for totalitarian systems is fear.

This project explores the fears of our society.

What is it that moves us?


We created these postcards for the project...



...which were made from these original 2008 London Olympics propoganda images: